Zelus
Multi-chain Web3 wallet
Web3 wallets made easy for everyone
I designed Zelus from scratch with a focus on making it one of the most approachable multi-chain wallets on the market. By simplifying complex Web3 actions like swaps, bridging, and wallet-connect, and intentionally building clarity and reassurance into every step, I enabled first-time users to navigate crypto with confidence.
Crypto
Multi-chain
UX/UI
Prototyping
iOS app
Responsive web
Role / Scope:
Lead Product Designer. Owned end-to-end UX/UI, from flows to visuals and design-system foundations. Partnered closely with the CEO, CTO, PM, and 16–20 distributed engineers across the EU to align business goals with user needs.
Timeframe
Aug - Dec 2021
MVP
Jan 2022 - Dec 2024
continuous feature releases (Swaps, Multi-Chain Swaps, WalletConnect integration)
Constraints
Multi-chain bridging required constant tech & legal revisions.
U.S.- EU regulatory differences affected third-party integrations.
Users had low crypto literacy, requiring education and reassurance-based design.
Key decisions
1.
Introduced contextual guidance and plain-language microcopy across flows to reduce ambiguity and foster trust.
2.
Added progressive disclosures, fee previews, and confirmation states to increase user control and transparency.
3.
Designed WalletConnect onboarding and empty states for first-time users, clarifying purpose and usage steps.
4.
Iterated with engineers as bridging tech changed, maintaining usability and consistency despite backend shifts.
5.
Built a Figma–Storybook-aligned design system adopted in both the wallet app and main marketing site.
Results
Reached 40 K active users at peak
Achieved higher task completion confidence per follow-up user interviews “clear, reassuring, predictable”
Reduced navigation complexity ≈ 30 %
Impact
Zelus distinguished itself from all the technically dense competitors by emphasizing clarity, reassurance, and transparency, positioning the wallet as beginner-friendly without sacrificing control or compliance.
Zelus
Multi-chain Web3 wallet
Web3 wallets made easy for everyone
I designed Zelus from scratch with a focus on making it one of the most approachable multi-chain wallets on the market. By simplifying complex Web3 actions like swaps, bridging, and wallet-connect, and intentionally building clarity and reassurance into every step, I enabled first-time users to navigate crypto with confidence.
Crypto
Multi-chain
UX/UI
Prototyping
iOS app
Responsive web
Timeframe
Aug - Dec 2021
MVP
Jan 2022 - Dec 2024
continuous feature releases (Swaps, Multi-Chain Swaps, WalletConnect integration)
Role / Scope:
Lead Product Designer. Owned end-to-end UX/UI, from flows to visuals and design-system foundations. Partnered closely with the CEO, CTO, PM, and 16–20 distributed engineers across the EU to align business goals with user needs.
Constraints
Multi-chain bridging required constant tech & legal revisions.
U.S.- EU regulatory differences affected third-party integrations.
Users had low crypto literacy, requiring education and reassurance-based design.
Results
Reached 40 K active users at peak
Achieved higher task completion confidence per follow-up user interviews “clear, reassuring, predictable”
Reduced navigation complexity ≈ 30 %
Impact
Zelus distinguished itself from all the technically dense competitors by emphasizing clarity, reassurance, and transparency, positioning the wallet as beginner-friendly without sacrificing control or compliance.
Key decisions
1.
Introduced contextual guidance and plain-language microcopy across flows to reduce ambiguity and foster trust.
2.
Added progressive disclosures, fee previews, and confirmation states to increase user control and transparency.
3.
Designed WalletConnect onboarding and empty states for first-time users, clarifying purpose and usage steps.
4.
Iterated with engineers as bridging tech changed, maintaining usability and consistency despite backend shifts.
5.
Built a Figma–Storybook-aligned design system adopted in both the wallet app and main marketing site.
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